Question 1

What is a Google Ads audit?

Accepted Answer

A Google Ads audit is a structured review of an account's campaigns, keywords, conversion tracking and spend to find waste and growth opportunities. AdLens automates the audit using the Google Ads API and surfaces issues like non-converting search terms, broken PMax placements and risky account changes.

Question 2

How do I audit a Google Ads account for wasted spend?

Accepted Answer

Connect the account with read-only OAuth, then review search terms with cost but no conversions, low quality score keywords, redundant audiences and PMax placements that drive impressions but no value. AdLens flags these automatically with a built-in PPC audit checklist.

Question 3

Is AdLens a free Google Ads audit tool?

Accepted Answer

Yes. AdLens offers a free Google Ads audit on signup with no credit card. Paid plans unlock continuous monitoring, change-history alerts and multi-account dashboards.

Question 4

Does AdLens monitor Performance Max (PMax) campaigns?

Accepted Answer

Yes. AdLens pulls PMax placement and asset-group data via the Google Ads API and highlights low-performing placements that you can exclude to recover wasted spend.